Following BT’s ‘Fast Just got Faster’ spot, Hollywood A-list actor Ryan Reynolds returns for the latest in the series of ads - this time to showcase the new BT Smart Hub and its powerful wi-fi signal.
He tells the viewer that the new product can “reach some serious distance” and then proceeds to demonstrate just how powerful it is by testing the scope of the wi-fi. He casually grabs hold of the bottom of a helicopter and is lifted up into the sky, however, he soon changes his mind about this so-called ‘demonstration’. As he travels higher and higher, begging to be put down, the pilot and passenger in the helicopter ignore his pleas, and instead focus on whether he still has wi-fi at the 200 metres they’re flying at – which he confirms, he does. This entertaining spot is part of BT’s 'Behind the Scenes’ campaign, that parodies the creation of ads.