The film was graded using The Mill's remote grading network, with Matt in Chicago and the creative team, Carlos Menendez and Hernan Petinaroli, in LA.
Matt explains, "It was fantastic to go bold with the look and give the piece a beautiful cinematic style. Working with Carlos and Hernan remotely from LA, this was a great collaborative process. I thought this was fantastic casting and wanted to use the grade to amplify the boxer's determination and desire to win. For the car, I approached it by setting the correct contrast over all. From there I spent time highlighting specific areas to make the car really stand out."
The ad introduces Lincoln's new 400hp MKZ.