The promo sees the lead singer take on the role of a maid, reluctantly cleaning the remnants of a party from the previous night. He is depicted removing an axe from a chair’s upholstery, scrubbing graffiti off a painting, hovering various substances from the floor and surfaces and even removing the body of a girl who is passed out in a bath of colourful balls. In the final scene we see Bill Baird waking up from this weird and wonderful dream, fully clothed and as a nod to the song’s title, wearing dark sunglasses.
Lead 2D Artist Brad Wood comments; "I loved the track and the edit straight away; they complement each other perfectly and Mill Colourist Oisin O’Driscoll's grade really made them live together. From a VFX point of view, I had a selection of elements to track to Bill's face: galaxies courtesy of NASA, VHS tapes to spin, courtesy of the 80's as well as ‘mini Bill Baird’s' singing along, all of which helped to enhance the already psychedelic nature of the promo.”
Production Company: CANADA Director: Humans Producer: Marta Bobic
VFX & Design
VFX & Design: The Mill Executive Producer: Alex Fitzgerald 2D Lead Artist: Brad Wood Compositor: Soledad Martin