The Mill’s Colourist Derek Hansen collaborated with Director Zaiba
Jabaar of Freenjoy to create MCM Luggage’s latest ad ‘Nomad’. The spot
follows Los Angeles chef Ari Taymor as he navigates through his adventurous
In an effort to emphasize the luggage’s on-the-go versatility, the campaign relies on quick visuals to illustrate the constant movement of Taymor’s life. However, with the use of dark, subdued colouring, the video’s tone becomes calming.
Derek says, “We wanted moody exposures and cool tones to express the colour and textures of a chef's lifestyle. The lower exposure brought out the richness and depth we experience in the late hours of the night until the early morning dawn.”