#TheGiantAwakens in Green Giant’s newest spot, wherein Director Patrick Daughters from Gorgeous builds curiosity regarding the return of the iconic character with some help from Deutsch NY and The Mill.
The Mill’s 2D team aided in bringing this spot to life, ensuring the Green Giant’s mark on earth felt as realistic as possible. 2D Mill artist Udesh Chetty comments, “Our main challenge was to create a shadow that the Green Giant casts onto the environment around him from which we can infer his movement, scale and relative location.
In collaboration with the agency, we looked at each of the shots in which the giants shadow would appear and imagined the off screen path that the giant would be walking. We then animated and composited a shadow into the scene where it would make sense in terms of light direction and distance. Through numerous versions and iterations of the shadow we found the best possible solutions to work for the edit."