Ben explains, "We had a lot of fun personifying the dirt in Steam Washer and the cold in Knights. For Steam Washer we used a giant 20 foot deep and 60 foot wide water tank. And the knights were recruited from a local larping group in Vancouver, they made the perfect medieval warriors!"
Udesh Chetty, Lead 2D Artist, expands, "Our creative challenge was to visualize the fantastical worlds inhabited by our equally fantastical characters. The settings are based on the interiors of a washing machine and fridge, but each alludes to a turbulent ocean and medieval castle respectively. It was key that we added specific details to find the right mood for both environments."
The "Be Amazing" campaign is designed to highlight the innovative features in Kenmore appliances. Read more about the campaign in Ad Age.
Agency: Havas Worldwide Chicago Producers: JP McIntosh, Mary Ann Holecek Creative Directors: Jon Eckman, John Nussbaum Creatives: Jeff Polaschek, Caroline Aldrich
Production Company: Mill + Director: Ben Smith Executive Producer: Brian Smego Producer: Nic Barnes
Editing Company: The Mill Editor: Charlotte Carr
VFX & Design
VFX & Design: The Mill Executive Producer: Krystina Wilson Producer: Heino Henning Shoot Supervisor: Udesh Chetty Creative Director: Jay Bandlish 2D Lead Artist: Udesh Chetty 2D Artists: Paul Downes, Kshitij Khanna, Jeannie Huynh (Remedy) 3D Artists: Dan Moller, Timothy Sepulveda. Richard Tepavchevich Motion Graphics: Josh Van Praag