The heartwarming and feel-good spot presents a mixture of live action food shots and animated characters who interact with the beautifully presented food from this year’s Sainsbury’s festive selection.
The Mill’s 2D team worked to composite the food and animation shots together so they were integrated fully into the ad whilst also undertaking detailed food beauty work.
Mill Head Colourist Seamus O’Kane completed the warm, tonal grade to reflect the cosy home and wholesome food on display.
Producer: Rebecca Sharf Production Assistant : Nikki Holbrow
Creatives: Andy Clough, Rich McGrann
Production Company (Live Action)
Production Company: Pulse
Director: Helen Downing
Producer: Lucy Kelly
Production Company (Animation)
Production Company: Passion Pictures Director:
Sam Fell Producers: Debbie Crossup, Steven Riley
VFX & Design
VFX Company: The Mill
Producer: Freya Hewett Production Assistant: Jomana Ayoub
2D Lead Artist: John Thornton
2D Artists: Adam Maynard, Joseph Tang
Art Department: Tom Wansbrough-Jones
Colour: The Mill Colourist: Seamus O’Kane Colour Assist: Tom Mangham