The short feature uses a mix of animation and photo visuals, contrasting with one another to depict several scenes where man's harmful actions towards the environment has caused mass-devastation in different ways. Ewan McGregor voices over the feature, repeating the line ‘Now You See It, Now You Don’t’, the underlying message that it is promoted through this piece with regards to the catastrophic effects of climate change.
The phrase also nods to the youthful game of hide and seek, which paired with the animated visuals of this spot, evokes a childlike feel throughout. The spot incites a naivety that is often associated with that of a younger child, which in this piece becomes a comparative of an adults ignorance to the subject of climate change and its increasing effect on the planet.
Mill Colourist, Brendan Buckingham shares, ‘Working with Director Rebecca Manley and DP Peter Ellmore was a thoroughly enjoyable experience. It was clear from the very beginning that ‘Now You See It’ and the message it conveys was deeply important to Rebecca. It is a message that we need now just as much as ever before.
What really stood out to me is the innocence and childlike wonder the film portrays. It's so simple, peaceful and ultimately heart breaking. Three simple yet distinct stories linked together forewarning of greater troubles. It was clear the colour palette would play a big role here, evoking childhood memories to engage the viewer and remind them of more innocent times. It was a rare opportunity to play with different looks but still have them feel like they all belong together.
It was important not to make this feel daunting, heavy contrast would have really upset the flow of the story. Keeping the colours bright and giving everything warmth really suited the overall pictures.’