Opening to a lighthearted wedding scene, the spot shows the gathering of family and friends for post-wedding ceremony photos. A young woman’s voice begins to narrate, talking excitedly of the attendance of all their loved ones, and we quickly learn that she is the sister of the bride.
The scene quickly moves to the wedding reception room, following the lead as she walks towards her sister, boyfriend, and, surprisingly to viewers, a paramedic, all crouched in the centre of the room around an empty space.
A sad realization dawns that the space is in fact hers as she draws closer to them, lying in the space, and apologising for ruining her sisters big day.
The spot is short but effective in it’s message, with a soft grade that cleverly mirrors the emotional undertone throughout.