The ad focuses on the many occasions in which a champagne flute is used to toast life’s special moments, from New Years to new babies, sporting events to engagements, there is nearly always a glass at the center of most celebrations. Beginning with a super clean, gleaming glass at the center of a table, the ad shifts to later years with the same glass and table but the cleanliness of the glass has decreased, with this comes the introduction of Finish’s new preserving product to help protect the glass’ original shine throughout all of these significant events.
Mill Shoot Supervisor Andrew Wood (Barnsley) comments, ‘The ad was created in one, continual camera move to ensure that the the table and glass remained at the center of the story. In the post, we spent a lot of time ensuring that the central focus of the glass on the table was maintained by ensuring that the left and the right side of each scene were balanced, essentially helping to create a mirroring effect.
We also had to ensure that the glass appeared to become incrementally dirtier as the time went on by subtly adding a misty effect.’
Mill Colourist James Bamford completed the rich grade and explains, ‘Continuing to push the mirroring effect enhanced in the post, we ensured that the colours on either side of the focal point were balanced whilst maintaining an overall filmatic approach. To ensure the viewer’s focus remained on the glass, we also added a vignette to add depth to the glass and draw the eye in. '