The Mill team in Chicago collaborated with Leo Burnett Executive Producer Juan Woodbury to transform the opening and closing galas at the 2014 Cannes Lions Festival with dynamic visual content. Opening with the theme 'Fire and Earth' and closing with 'Ice and Snow', Mill+ artists created rich visuals that were projected onto screens at the events, featuring an abstract narrative that worked to enhance the experience for attendees of the prestigious festival.
Led by Mill+ Head of Design Bowe King, the team wanted to produce something more than just loop-able motion graphics or generative content. Instead they sought to create elements with a robust concept and visuals worthy of the event that honors a diverse array personalities and award winning work.
Bowe explains: "We were experimenting with some interesting look development at the same moment that we came up with the idea of having a variation of personalities carrying the story. The initial designs were pseudo based on a mix of industrial fashion and high-end design while mixing different types of media. Then the more we introduced the characters' personalities into a loose narrative, the more we veered away from traditional directions and wanted ideas that felt rawer. We knew that mixing media and staying away from a super polished feel would give us the look that lined up with the ideology."
The design direction combined photography, double exposure collage elements, stock imagery, type design, hand drawn assets and CG FX to achieve the final look.
Read more on The Mill's blog.