The spot opens to the powerful voice of nature as she introduces us to Bill, one of the dairy farmers for Arla’s Organic Milk.
building narrative of nature and Bill’s relationship creates an
uniquely inspiring undertone throughout, and with detailed aesthetics
led by the Mill’s VFX team, viewers are taken on a journey through the
elements, exploring the highs and lows of the milk-makers mission to
create Arla’s Organic Milk.
With a nostalgic feel throughout, viewers are seeing the story that comes before the product, helping to
further enhance the reliability and intimacy of the short.
Agency: Wieden+Kennedy London
Producer: Richard Adkins, Genevieve Sheppard
Executive Creative Directors: Ian Tait, Tony Davidson Creative Directors: Dan Norris, Ray Shaughnessy