The spot opens to the powerful voice of nature as she introduces us to Bill, one of the dairy farmers for Arla’s Organic Milk.
The building narrative of nature and Bill’s relationship creates an uniquely inspiring undertone throughout, and with detailed aesthetics led by the Mill’s VFX team, viewers are taken on a journey through the elements, exploring the highs and lows of the milk-makers mission to create Arla’s Organic Milk.
With a nostalgic feel throughout, viewers are seeing the story that comes before the product, helping to further enhance the reliability and intimacy of the short.
Agency: Wieden+Kennedy London
Producer: Richard Adkins, Genevieve Sheppard
Executive Creative Directors: Ian Tait, Tony Davidson Creative Directors: Dan Norris, Ray Shaughnessy