The Mill continued their on-going collaboration with Cadillac for their latest campaign 'Dare Greatly', which aired during the 89th Academy Awards ceremony. Directed by Ned Benson and Greg Baldi from Independent Media, Inc along with Rokkan.
Cadillac's Oscars film offers a message of unity for a 'Nation Divided'. Over the past few years, the car brand has presented itself as an automative brand with a point of view, one that stands for entrepreneurialism and taking risks.
The film is graded by New York's Head of Colour Fergus McCall, who kept everything crisp and clean. Aiding to the theme of the spots which focused on the design and technology of the Cadillac Escala Concept and CTS-V.
#DareGreatly with Cadillac. How do you dare?
Executive Producers: Ben Spivak, Keith McQuirter
Creatives: Brian Carley, Steff Wilson, Billy Veasey, Bill Carlson, Noel Nickol
Production Company: Independent Media, Inc.
Directors: Ned Benson, Greg Baldi
Executive Producer: Susanne Preissler
Editing Company: Lost Planet
Editor: Mike Sobo Executive Producer: Krystin Wagenberg
Producer: Casey Cayko
Edit Assistant: Kyle Grandmaison
VFX & Design
VFX & Design: The Mill
Executive Producer: Melanie Wickham
Producer: Anna Borysewicz
VFX Supervisor: Tony Robins
Creative Director: Mario Stipinovich
2D Lead Artist: Ilia Mokhtareizadeh
2D Artists: Sam Caine, Michael Smith, Kyle Zemborain, Dae Yoon Kang
Colour: The Mill Executive Producer, Colour: Dee Allen Producer: Natalie Westerfield Colourist: Fergus McCall