Set in in the heart of America, we watch two brothers, sitting by a camp fire, in the great outdoors. The older brother tells his younger brother just what it takes to be able to ride across the country, through mountains and deserts, near and far, all the way West. Only a special kind of man could achieve such a feat, and he's ready for it. His journey starts of comically poorly as he heads the wrong direction: East-ward. But, not before his concerned mother bids him farewell, handing him a special parting gift: a BlueCross BlueShield of Illinois health insurance card, something without which any cowboy would be lost.