The ad depicts the amusing and common scenario of a beloved family
dog, in this case the Dulux Dog himself, creating a scene of chaos as he
enters the family’s crisp and clean living room after a muddy walk.
the iconic dog begins to shake himself dry, the shot falls into slow
motion and the sheer extent of the havoc about to unfold is communicated
to the viewer. Mud and water elements are sent flying across the white
living room, soaking the young daughter who is playing at the piano and
tarnishing everything in its path.
Mill 2D Lead Artist Carl
Norton comments; 'We shot at a super-high frame rate to capture the
detail and beauty of the dog as he starts to unleash chaos on the family home,
interjecting back to real-time to highlight the destruction he has
We worked up plates of droplets to achieve the volume of
each element, although, thanks to some amazing luck on the day, we
managed to capture a droplet hitting the girls face in the photo square-on, as opposed to comping it in after with the other CG droplets