The spot, starring actors Miranda Richardson and Jason Isaacs, acts as a thought-provoking display of natural beauty, with shots of landscapes from far and wide interjected with imagery of care-free young children as they play amongst some stunning scenery. It’s quickly evident that the ad aims to encourage viewers to think about the world we are shaping and leaving behind for future generations.
The dramatic narrative, a poem about the world as we know it, is voiced by the stars and runs alongside an increasing frame-speed throughout. This cleverly helps to build the intensity of the spot, and communicates the urgency of the appeal being made.
Mill Colourist David ‘Luddy’ Ludlam comments; 'This was a beautiful shoot by Daniel Holland on two formats, the Alexa and Canon 5D. Stuart put in a huge amount of work behind the scenes, testing various time-lapse and long, open exposure settings beforehand.
The spot is a very soft-focused and organic piece which aims to take viewers on a journey and open their minds to the damage and change needed for us to look after the world that we live in now.
The music score by Elbow I felt especially brought this piece to life in a very dramatic climax, further complimented by the photography and variety of grades throughout which resulted in a very moving and memorable spot. It was a really rewarding project to be a part of.’