The spot is an abstract visual depiction of a relationship in turmoil
offering viewers a dark, emotional narrative. Shot as just one scene, the
promo follows the lovers as they become further entangled with one
another, the female being bound up with black ribbon until she is
completely restricted of her freedom to move and talk.
ending image of the woman's body mummified in the black ribbon is
thought-provoking and harks back to the underlying message being
communicated, which is that of a damaging and suffocating relationship.
Colourist Mick Vincent comments; 'The track has such a lasting effect
and so it was really important to me to reflect that impact in the grade
and to communicate the right atmosphere. I wanted it to be dark and
emotive, telling of the emotions the artist was singing about, and to
keep the viewer watching. This was a really enjoyable grade to
complete, with a strong narrative to uphold.’