The spot follows KFC ‘marketing man’ Randy O’Brien, as he introduces viewers to the new O’Sanders Irish bucket feast, right in time for St. Patrick’s Day, which see’s him being filmed across a series of ‘Irish’ scenarios.
It’s quickly clear that each scene is a comic spoof of well-known Irish stereotypes, which see’s O’Brien using the new Irish chicken feast as an enhancing feature to items such as Irish Aran-wool jumpers, and comically replacing Guinness with a 'pint of Irish chicken’ to achieve the '200% Irish' ideal.
Mill 2D Lead Artist and Shoot Supervisor Carl Norton comments; "We all had a great time on this project, it was fun to draft humorous ideas for each scenario. We left a lot of the creative to the post-stage where we played with different comic moments. The idea behind the aesthetic was to walk the line between a homemade feel that conveyed the spoof element of the piece, but that still looked professional and clean.”