The Mill collaborated with Wieden+Kennedy (Portland) and Director Michel Gondry of Partizan Entertainment to bring melodic sounds and vivid imagery to life in Chobani’s ‘Fruit Symphony’. This piece pairs an orchestra made entirely from wholesome produce with a band of singers to create the perfect afternoon harmony.
Head of Colour in the Los Angeles studio, Adam Scott's grade involved glowing earth tones and rich hues, signaling the naturalistic philosophy behind the Chobani brand. The Mill's 2D artists created photoreal fruit and provided beautifications to further enhance the spot.
Adam comments, “This was a very fun and collaborative piece. It’s a slightly unconventional approach to a warm, sunny afternoon. My grade blends a mixture of warm and cold tones to keep it clean and fresh.”