The ad promotes the genuine message of togetherness and love that can be achieved by choosing the right kind of tech products for your family's needs.
By removing a hand-held device and using 'Google Home',
each of the families featured in the ad are able to stay connected
without missing out on life's special moments.
The cinematic and soft grade, led by Mill Colourist
Luke Morrison, lends its self to the strong sentimental feel of the spot
throughout, creating a warmth that inspires that feeling of love and
Lead 2D Artist Gary Diver adds; 'This was a really simple but enjoyable job, with a lovely ad as a result.
We did some general clean-up work, ensuring the spot was seamless and maintained its personable feel between different settings.
To further enhance the product we used special lighting effects in the close up shots, ensuring the final image of the 'Google Home' device was pristine.'
Luke comments; "It was great to collaborate with
the team from 72andSunny and Bob Harlow.
In order to relate 'Google
Home's' role in daily routine, we opted for a clean and natural
This meant keeping the contrast low with balanced tones and
moderate saturation, which worked to maintain the emotional feeling
behind the spot."