The ad takes viewers on a bird’s-eye view journey through beautiful natural landscapes across Britain to help portray the brand’s endline, ‘A new perspective on savings’.
Not only does the viewer feel high above the scenes below but the spot uses footage of migrating birds which fly across a pale pink and purple sky, making the viewer feel part of the birds' migration themselves. Overall the ad offers a sense of freedom and enlightenment, a new direction for managing your finances.
Mill+ Director Aidan Gibbons explains, ‘This was a really charming project to work on. The main idea was seeing things from a 'new perspective’. That meant getting up in the sky and seeing Britain from a bird’s point of view.
Working very closely with McCann Birmingham, we crafted the unique story using stock footage. The stock posed some unique challenges in itself, and so The Mill team meticulously replaced skies, de-grained footage cleaned up elements and graded every shot.
This invisible VFX work goes entirely unnoticed, but was really important to help create the sense of continuity, making it feel like the film was shot on the same camera, and at a same time of day.’