In the spot, we see women of varying backgrounds, ethnicities and age going about their every day life. Whether eating cereal straight from the box, multi-tasking at work, drying a child's soiled shirt under the dryer in a public bathroom, or nursing a baby while eating a snack on the go, these are all real women, evolving throughout life.
Head of Colour Luke Morrison says “Working closely with the team at Leo Burnett and Yael, we strived to keep a very clean and natural style to enforce the "realness" of the women featured. They're real in everything they do, everyday. Yael and Adam had shot some stunning footage so we added subtle corrections in the grade to focus the eye on certain moments and to highlight each woman’s narrative”
Here’s to the strong women around us continuously being empowered.