Using Baring’s iconic blue and green brand colours, the spot begins with a single blue droplet as it fluidly transforms into an abstract stream of billowing colour, leaving a trail behind and eventually reforming to make up the brand’s distinctive logo.
The CG liquid morphs into a building construction before swooshing into a propeller all nodding to the adaptability of the brand’s financial services.
Mill+ Director Aidan Gibbons explains, ‘Luquire George Andrews presented us with a hugely ambitious script for Barings, involving the interaction between two different colours of paint.
Barings prides itself on its ability to adapt to meet clients’ evolving investment needs and I wanted to boil the essence of that idea down to a simple but visually stimulating and fluid animation.
Technically, it was quite the challenge as it was always important to us that the paint looked and reacted to physics realistically. The mixing of paint and water is so naturally beautiful that we didn't want to toy with it too much. We wanted to reproduce and be faithful to their interaction as accurately as possible.
To help us achieve this, we had a Live Action shoot. We filmed real paint in water tanks to gather lots of reference, but we also used some of the shots from this in the final film too. Our incredible Houdini FX, animation, compositing and colour grading artists used that reference allowing the rest of the project to come together naturally.’
BARINGS IS A $280+ BILLION* GLOBAL FINANCIAL SERVICES FIRM DEDICATED TO MEETING THE EVOLVING INVESTMENT AND CAPITAL NEEDS OF OUR CLIENTS.