The dramatic ad depicts the hectic streets of Bangkok, following an
injured tourist as he pleads to the camera for finical help to get him treated
The scene quickly moves to the back of an ambulance where the young
man’s narrative turns from innocent to menacing as he explains he is, in-fact,
not injured at all and is implicating a fraud strategy to lure money from
Mill Colourist David ‘Luddy’ Ludlam explains, ‘These are such
great spots to be involved in, with great direction, clever writing and expert
Director James Rouse gave us a clear grade brief; he wanted the
visual to be as natural possible, with aim of making it feel as if the viewers
were really there themselves.
We then developed this further as we explored the narrative more,
wanting the visual to be subtly grittier and more filmic to communicate the
darker ending. We wanted to stimulate the feeling from viewers that they
wouldn’t want to be in that situation or environment, but not let it feel so
intense that it took away from the story.
It was a pleasure to work with James and BBH on such a creative and