The ad is a fast-paced depiction of group of friends on a night-out, closely following them from sunset until dawn, as they take on different scenarios synonymous with being young and carefree.
Each scene is a nostalgic nod to adventure and being in your prime, which sees the characters jumping in swimming pools, lighting fires on the beach, attempting to climb through windows after being locked out and kissing under the stars.
Mill Colourist James Bamford explains, 'This was a really fun project to work across, due to the large mixture of formats used in film.
We were grading across two different types of footage, one which used the Alexa and one which was using DV footage. The challenge was then to ensure that there was a fluidity across the two but also embracing the difference in each set up.
Our main aim was to keep everything true to how it was shot. With the Alexa footage, we were keen to create that rich and moody visual, while with the DV footage we wanted to enhance the rawness that comes with the use of Bolex film.
The fast-paced shots were fun to work with and we wanted to maintain the sense that each of them were unique to portray a sense of reality, making viewers feel as if they were actually there.
We embraced all the different elements and created something that felt emotive, cool, and youthful.’
Agency: Iris Wordlwide
Producer: Danielle Stokes
Creatives: Stu & Neil
Production Company: London Alley
Director: Courtney Phillips
Producer: Jess Bell
Editing Company: Speade
Editor: Ellie Johnson
Editors Assistant: Stephen Waltham
VFX & Design
VFX Company: The Mill
Senior Producer: Colin Oaten
2D Artists: Sal Wilson, Gary Driver, George Rockliffe