The ad sheds light on the determination and hard-work that resonates across all levels of sport, whether playing for your local sports team or playing for a world-class professional football team.
The narrative of the spot seeks to outline the silent labour that often comes with the love of sport, no matter which level you are performing at and focuses on how rewarding that hard-work can be when you see it through.
Mill Colourist James Bamford comments; 'We wanted to add a grain to enhance the filmic quality of this spot, ensuring that we maintained an emotive and determined feel throughout.
It was important for us to keep the look of the film gritty to communicate that underlying message of endurance and courage that comes with the narrative of this ad.
It was a pleasure to work on such a lovely ad from directors Michel & Nico and Brothers and Sisters.’
Agency: Brothers and Sisters
Producer: Kate Banks
Executive Creative Director: Andy Fowler Creative Director: Tim Clark