The ad humourously highlights the many benefits of traveling by train by comparing the problems which arise by using other modes of transport, in this case a plane.
Valerie, the protagonist of the spot, is in a dilemma; What’s the best way for her to get to her big job interview?
Two scenarios run parallel to each other. The first being; what would happen if Valerie chooses to travel by plane and the second if she chooses to travel by Virgin Train. The latter, of course, proving to be by far the best solution.
The cleverly contrasting grade led by Mill Colourist James Bamford, visualises the two narratives throughout.
James comments; ’The key focus was to enhance the distinction between the two scenes in this piece, stimulating that intense feeling of contrast between each.
Director Tom Kuntz wanted there to be two different themes clearly communicated. The first, a feeling of warmth, positivity, and comfort, and the second to be very much the opposite; drained, pessimistic, and subdued.
Therefore, we used the nature of the cut to create one very comfortable and warm visual, with a contrasting darker visual, with less colour and much colder tones.
It was a great project to work on alongside Anomaly, Director Tom Kuntz and MJZ.’
Producer: Mondi Howard Assitant Producer: Soraya Phipps
Executive Creative Director: Olie Beale
Creative: Craig Ainsley
Production Company: MJZ
Director: Tom Kuntz
Producer: Amy Appleton
Director of Photography: Alex Barber
Editing Company: The White House
Editor: Russ Icke
VFX & Design
VFX Company: The Mill
Producer: Tom Igglesden Production Coordinator: Ellie Joseph
Shoot Supervisor: Jonathan Westley (Wes)
Creative Director: Jonathan Westley (Wes)
VFX Lead: Grant Connor
VFX Team: Nina Mosand, Souhail Wilson Online: James Pratt