The short intimately focuses upon the family members of those who are a part of the LGBT+ community, exploring their raw and apologetic narrative in alignment with their personal experiences in finding out about their loved ones sexuality.
The spot is simple but poignant, as it sheds light on how love will always trump in life, regardless of people’s differences, as explained in different ways by each character throughout.
Mill Colourist Oisin O’Driscoll explains; 'When I first saw the offline version of this campaign I was overwhelmed with the emotion and the performance of it.
I started to research a strong look that complimented the portraiture style of photography, keen to maintain the personable and poignant feel.
Through my research, I was very taken by images with with a general moody feel but a wide array of complimentary colours that blended throughout the image.
I started by getting the core material to a neutral colour, but slightly lowered the contrast than what I had first envisioned for the final imagery. I then built on the colour using basic video grades to create the overall style, something simple but impactful.
I accented this with slightly lifted blue-blacks, keyed to the shadows and warmth through the upper mid-tones with reduced luminescence. I felt this level of highlight creates a really lovely roll off on the characters skin, again simple but powerful.
Shapes and vignettes are very much present through the campaign, as i was keen to use these in a very blurred manner to ensure constant connection with the speakers. It also helped to shape the rooms in order to give viewers time to experience the whole frame and take in the narrative.
This is a campaign that is very close to me and I hope that comes through in the attention to detail taken in this grade.’