The ad follows a Thatchers representative as he travels through a
classic Somerset town, where the love and art of cider was born, but by a
The oddity of the scene is that the balloon
is floating at ground level, ultimately visualising the narrative of
this clever ad; ‘If you wouldn’t use a hot air balloon to travel like
you could in a car, why would you drink cider that almost tastes like
2D Lead Artist Ivor Griffin comments; ‘There was a lot
of amazing talent working across this project, and the whole team worked
meticulously to create this summer-time ad for Thatchers.
tight deadline proved an initial challenge but we managed to turn it
around and garner something that was super well-crafted. We even
received some wonderful feedback after everything was approved.’
Head of Colour Seamus O’Kane explains; ‘We wanted to create the
whimsical sense of tranquility of an English summer day, suddenly being
shattered by the "imperfect” Balloon.
We lifted the visual with warm, soft and gentle tones, coaxed them into an almost dream-like summer-time feel.
comic delivery and timing is where you focus on the narrative of this
ad, and so in these moments we drew out the richness of the countryside,
which sat really well within this palette.
The final product
hugely benefitted from our pipeline approach to CG integration, with the
seamlessness of the final spot being a result of the VFX based post.
colour design developed while the VFX progressed and the final look is
this beautifully illustrative story of Thatchers Gold Cider.’
Producer: Claudio Gorini Production Assistant: Toni Barker