The promo is a grainy and filmic piece centering around distorted choreography which is played out by a group of masked individuals in an earthy underground setting.
With a dark and emotive undertone from the outset, moments of hysteria are laced throughout this promo, with the masks becoming distinctly haunting as the spot develops.
The strikingly subterranean environment is contrasted with the lively audio, further bolstering an overall sense of unease.
Mill Colourist Jim Bracher comments; ‘Director Holly Blakey wanted this too feel close, claustrophobic and sweaty.
An added instruction was to lessen the shine of the background, which was constructed using a plastic material that was more visible in the raw footage.
The original shots were dark, and so we therefore worked to push it and expose the desired amount of detail before then approaching the mood-side of the brief.
Our final challenge was to lift the masks as much as possible, bringing them to the fore of this promo.
This is an example of a grade project where the challenges are overcome and in doing so happy accidents happen along the way, with successful end result.'