The ad is shot around the enchanting old town of Rome, vespers passing by and old Italian men carving rocks in the bustling back streets. Viewers then meet a group of friends, elegantly dressed and rushing to get to a party where they can enjoy a refreshing glass of Martini.
Director Autumn de Wilde beautifully captures this classic italian setting, depicting this chaotic yet refined Italian city whilst maintaining a sense of fun throughout.
The Mill worked on enhancing the feel of the spot with Mill Colourist James Bamford completing the grade. Mill Lead 2D Artist Zoe Cosh explains, ‘It was exciting to be involved on a project for such an iconic brand as Martini and with a great director like Autumn de Wilde.
We shot at numerous beautiful locations in Rome with a very large cast which proved challenging when having to prepare perfect looking drinks in 30-degree heat but we were all really pleased with the end result.’
Agency: AMV BBDO
Producer: Matt Towell Creative Director: Andrezza Valentin
Creatives Copy Writer: Toby Allen Art Director: Jim Hilson Planner: Sam Williams
Account Director Accounts: Anna Taylor, Laura Hazell