The Mill and Droga 5 teamed up on 'Farmland' for Chobani that aired during the 2014 Academy Awards and is part of Chobani's '#howmatters' campaign.
Test tubes, plastic cows and lab coats demonstrate the artificial ingredients used in 'other' products. While real fields, cows and delicious fresh fruits as the natural ingredients in Chobani's products, all to the cheerful oldies tune, 'The End'.
Director: Henri Alex Rubin Production Company: Smuggler
Working closley with the Droga 5 creatives, The Mill's 2D team created a smooth transitionfrom the real to the fake farm set ups, giving the spot a really seamless flow. The 3D team created the beautifully detailed CG monarch butterfly that the audience follow from the fake farm to the real farm.
Danny Morris, 2D lead says "The Mill's CG team provided me with numerous lighting and texture passes for the butterfly. We wanted the camera to actually be following the butterfly as it brings us from the fake farm to the real farm."
Color played a huge part in this film, with two grades created; The real farm is more filmic and natural. The fake farm is hyper-real, saturated and almost too perfect.