This spot depicts a classic heroic moment, a man catching a glass just before it hits the ground. Feeling very proud himself the lead protagonist is seen holding on dearly to the precious glass in numerous unorthodox situations, from a business meeting to a break up with his girlfriend.
The ad nods to the amazingly simple yet feel good sensation users get when betting with Kwiff’s latest app.
The Mill worked closely with Jeff Low to enhance the look of the spot with Mill Colourists Dave ‘Luddy’ Ludlam and James Bamford completing the grade. Mill 2D Lead Artist Joseph Tang explains, ‘In this humorous and original spot we performed various compositing tasks.
We added screen content on phones and replaced green screen. We also used a combination of matte painting, stock footage and additional elements to compliment the narratives and visuals.’
Agency: Droga5 Producer: Goldie Robbens
Creatives: Dave Wigglesworth , Ed Redgrave, David Kolbusz
Production Company: Biscuit
Director Jeff Low
Producer: Toby Courlander
VFX & Design
VFX Company: The Mill
Executive Producer: Alex Fitzgerald
Producer: Alexandra Paton
Shoot Supervisor: Hitesh Patel
2D Lead Artist: Joseph Tang
2D Artist: Ed Poulson, James Mac, Nina Mosand, Robin McGloin
3D Artist: Pavel Mamichev, James Hansell
Matte Painting: German Casado
Colour: The Mill Colourist: James Bamford, Dave 'Luddy' Ludlam