In this fun and energetic piece, the viewer witnesses people of different countries, religions and cultures showing off their dancing skills in their Levi’s Jeans. The soundtrack of the spot matches the upbeat choreography and fast pace edit, containing playful undertones to catch the ear, giving the spot its own little twist.
The Mill team worked alongside Jake Nava to bring out the locations of the film to tie in with the cultural theme. The Mill’s 2D Lead Artist Carl Norton explains ‘It was really great to work with Jake on another exciting project.
The aims were to capture the essence of each region, enhancing the spirits of the locations they were dancing within. Jake did an incredible job filming & choreographing the piece and it all tied together brilliantly. Collaborating with Jake on a project such as this ensured a great result all round.”
The Grade, completed by Mill Colourist Fergus McCall, highlights the characters which brightens up the feel and add to the overall happiness the spot projects.
Agency: FCB West
Commissioner / Producer: Charlotte McConell
Agency Creative Director: Mike Long
Creative: Karin Onsager-Birch
Account Director: Lauren Geismar
Production Company: Believe Media / Cherry Films
Director Director: Jake Nava
Executive Producer: Jannie McInnes / Benedict Cooper
Director of Photography: David Johnson
Editing Company: Cartel
Editor: Leo Scott
VFX & Design
VFX Company: The Mill
Executive Producer: Misha Stanford-Harris
Producer: Simon Bath
2D Lead Artist: Carl Norton
2D Artist: Adam Fenwick, Andy Dill, James Pratt, John Thornton, Adam Maynard, Nick Sze