With a split screen, the spot demonstrates how the Citibank Double Cash rewards card works, giving users the chance to save money on a steak dinner and save even more when paying the credit card bill.
The Mill team led by 2D Lead Artist Jeff Robins focused on accentuating the duality of the spot by making sure the split screen images were aligned symmetrically and smoothed over. This allowed the differences of the spot to stand out individually and work together cohesively.
The spot highlights how easy it is to get cash back while using your Citibank Double Cash Card… Now if only there was a card that would pick up the tab!
Agency: Publicis Kaplan Thaler
Producer: Jon Rosenberg
Editing Company: The Mill
Editor: Ryan McKenna
VFX & Design
VFX & Design: The Mill
Executive Producer: Adam Isidore
VFX Producer: Dan Love
Creative Directors: Mario Stipinovich, Christopher Palazzo
2D Lead Artist: Jeff Robins
2D Artists: Jeff Butler, John McIntosh, Yoon-Sun Bae