Working with Lucky Generals and CANADA out of CANADA London, The Mill helped to create this energetic, captivating and humorous ad which cleverly unfolds into a magical journey of where Taylor’s tea and coffee originates from.
The advert begins with a story book opening to reveal a brief depiction of where the coffee beans Taylor’s grow, creating a story to depict how far they travel.
Shooting up from a bean stalk and roasting in the sunshine the imagery the beans burst with energy and rich earthy colours.
Mill 3D Lead Artist Alex Hammond comments 'This job had many interesting aspects and allowed us to work closely with CANADA and the creatives of Lucky Generals. It has been a great collaboration between all parties, allowing us to suggest creative ideas within each shot.
We created numerous CG elements including a huge beanstalk bursting into the sky, a tea crate traveling at rocket speed through a vast cloudy landscape, withering tea leaves and a micro-detailed coffee bean. Certainly an interesting mix of elements which were great fun to work on.'
Agency: Lucky Generals
Creative Founder: Danny Brooke-Taylor
Creatives: Eddie Fisher & Charlie Hurst
Business Director: Jenny Bust &Vickie Ridley
Production Company: CANADA
Executive Producer:Marta Bobic
Director of Photography:Paco Femenia
Editing Company: The Quarry
Editor: Jonnie Scarlett
Editors Assistant: Jim Robinson
VFX & Design
VFX Company: The Mill
Producer: Kirsty Ratcliffe
Shoot Supervisor: Fergal Hendrick
2D Lead Artist: Fergal Hendrick
3D Lead Artist: Alex Hammond
2D Artists: Rebecca Clay, Olivia O’Neil, Theajo Dharan, Nick Sze, George Rockliffe, James Pratt
3D Artists: Dan Yargici, Sergio Xisto, Vaclav Cizkovsky, Clement Granjon