Working with Lucky Generals and CANADA out of CANADA London, The Mill helped to create this energetic, captivating and humorous ad which cleverly unfolds into a magical journey of where Taylor’s tea and coffee originates from.
advert begins with a story book opening to reveal a brief depiction of
where the coffee beans Taylor’s grow, creating a story to depict how far
Shooting up from a bean stalk and roasting in the sunshine
the imagery the beans burst with energy and rich earthy colours.
3D Lead Artist Alex Hammond comments 'This job had many interesting
aspects and allowed us to work closely with CANADA and
the creatives of Lucky Generals. It has been a great collaboration
between all parties, allowing us to suggest creative
ideas within each shot.
We created numerous CG
elements including a huge beanstalk bursting into the sky, a tea crate
traveling at rocket speed through a vast cloudy landscape, withering
tea leaves and a micro-detailed coffee bean. Certainly an interesting
mix of elements which were great fun to work on.'
Agency: Lucky Generals
Creative Founder: Danny Brooke-Taylor
Creatives: Eddie Fisher & Charlie Hurst
Director: Jenny Bust &Vickie Ridley
Production Company: CANADA
Executive Producer:Marta Bobic
Director of Photography:Paco Femenia
Editing Company: The Quarry
Editor: Jonnie Scarlett
Editors Assistant: Jim Robinson
VFX & Design
VFX Company: The Mill
Producer: Kirsty Ratcliffe
Shoot Supervisor: Fergal Hendrick
2D Lead Artist: Fergal Hendrick
3D Lead Artist: Alex Hammond
2D Artists: Rebecca Clay, Olivia O’Neil, Theajo Dharan, Nick Sze, George Rockliffe, James Pratt
3D Artists: Dan Yargici, Sergio Xisto, Vaclav Cizkovsky, Clement Granjon