Telling the story of an unorthodox group of men who raise and ride horses in Compton, California, the spot transports viewers to the streets of the notoriously crime ridden neighbourhood at sunset.
Long beams of the evening light stream through buildings as the camera focuses in on a young man, shirtless and covered in tattoos as he captivatingly rides a horse through district.
It’s later revealed that he is one of a group of young men taking care of abandoned horses saved from slaughter, reflecting Guinness’ effort to share unexpected and inspiring stories as part of their latest campaign.
Mill Head of Colour Seamus O’Kane complemented the warm and and sumptuous tones of the sun drenched setting in the grade
Agency AMV BBDO
Commissioner / Producer Anita Sasdy
Creatives Steve Jones, Martin Loraine
Production Company Smuggler London
Director Henry Alex Rubin
Production Company Producer Molly Pope
Editing Company Cartel
Editor Kyle Valent
VFX & Design
VFX Company The Mill
Producer Freya Hewett
Shoot Supervisor Jay Bandlish
2D Lead Artist Pete Rypstra
2D Artist Andrew Wood (Barnsley), Sole Martin, John Thornton, Nick Sze