The ad showcases a variety of hair products with expert advice to help you achieve your personal look.
The Mill helped to bring this energetic, youthful spot to life with a vibrant grade by Mill Colourist James Bamford and a range of VFX techniques, helping to ensure this ad stands out amongst the crowd.
The Mill worked on creating a ‘candy’ style graphic which would complement the product design, the advert content, the atmosphere within the ad and the overall brand message.
The snappy and fun devices and typography that were used enhanced the ‘pop’ style within each of the scenarios presented throughout the spot. The Mill made it a priority to keep the grade and graphic elements in harmony with each other, resulting in a coherent and strong spot for VO5.
Agency: Havas Executive Producer: Kiri Carch
Commissioner / Producer: Femi Ladi
Creatives: Lucy Ann
Account Director: Lucy-Anne Ronayne, John Ogun
Production Company: Pretty Bird
Director: Ace Norton, Weirdcore
Producer: Emory Ruegg
Director of Photography: Rina Yang
Editing Company: Cut and Run
Editor: James Rose
VFX & Design
VFX Company: The Mill
Executive Producer: Reece Ewing
Producer: Jomana Ayoub
2D Artist: Adam Maynard, David Wishart, James Pratt
Motion Graphics: Rajinder Davsi, James Lee, Freya Barnsley, Ambrogio Bergamaschi
Support: Ivo Sousa
Colourist: James Bamford Colour
Assist: Alex Gregory