Director Bowe King of Mill+ worked closely with NordicTrack to deliver the intensity in ‘The NordicTrack Fusion CST’. Incorporating both design and live action, the energetic piece goes all out—igniting ambition and motivation.
The spot sees gears twisting and interlocking, ultimately transforming into the powerful Fusion machine. Capturing the dramatic opening was a key achievement for The Mill’s artists. Utilizing the machine’s computer-aided design data, provided by NordicTrack, the team strategically recreated every piece of the Fusion to construct the final build.