Karmarama launches Clydsedale Bank's new campaign with this spot directed by Gorgeous' Vince Squibb.
This new campaign looks to show the commitment Clydesdale bank has to its customers and local communities. This is displayed through a variety of scenes showing local english communities such as fisherman, farmers and firemen.
Seamus O'Kane who graded the spot comments, "The important part of the brief was to create images to support the message of Clydesdale bank being firmly rooted within the community but yet being powerful enough to support and inspire the financial needs and aspirations of real people. We worked the grade towards a very earthy and powerful cinematic style that produced strong compelling images that evoke both reality and stature. This enhancement to the arresting and beautiful images photographed by Marcel Zyskind, and Directed by Vince Squib, laid a solid base for some delicate and subtle VFX work."