The stripped back spot begins on a driving test track where all that can be heard is the sound of a revving engine. As the camera pans to reveal the Audi RS4 Avant, the engine gradually cools down offering a mechanical symphony.
A revolving camera shot gives us a 360 degree view of the car, and the close-up aesthetics of the ad are matched in intensity and brilliance by the vehicular soundtrack.
The Mill’s VFX team were tasked with stitching five different plates together to create the seamless and continuous feel of the spot.
2D Lead Artist Carl Norton comments ‘the brief was to highlight the power of the car as it cools down after a test drive on the track.
We worked on the heat haze from the exhausts and wheels, and there is a real moment of ferocity as camera stares down the barrel of the exhaust pipe.’
Producer: David Lynch
Executive Creative Director: Ian Heartfield
Production Company: Pulse Films
Director: Dan DiFelice
Executive Producer: James Sorton
Producer: Jess Ensor
VFX & Design
VFX Production: The Mill
Producer: Tom 'Iggy' Igglesden
2D Lead Artist: Carl Norton
3D Artist: Carlos Carfora
Mill India (Tracking): Raj Kumar, Senthil Murugan Balasundaram