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Super Bowl 2018

Tide | It’s Yet Another Tide Ad, Again
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Credits Credits
Agency

Creative Agency: Saatchi & Saatchi NY

Chief Executive Officer: Andrea Diquez

Chief Creative Officer: Javier Campopiano

Executive Creative Director: Paul Bichler

Creative Director: Daniel Lobaton

Creative Director: Chad Baker

Associate Creative Director: Max McKeon

Art Director: Erin Evon

Art Director: Jacopo Biorcio

Associate Creative Director: Frederico Mattoso

Associate Creative Director: Rafael Segri

Senior Art Director: Maddy Kramer

Copywriter: Blake Morris

Director of Integrated Production: Jenny Read

Executive Producer: Dani Stoller

Director of Business Affairs: Robin Oksenhendler

Senior Business Affairs Manager: Lisa Rimmer

Strategy Director: Nayantara Mukherji

Digital Director: Alan Lin

Strategist: Corina Arnal

SVP, Regional Account Director: Nick Miaritis

VP, Account Director: Ryan Martin

Senior Account Supervisor: Jennifer Brotman

Account Supervisor: Guillermo Betancourt

Ecommerce Account Manager: Jed Karnowski

Account Executive: Jennifer McGill

Assistant Account Executive: Courteney Case

Production Company
Production Company: Rattling Stick
Director: Traktor
Partner/Executive Producer: Joe Biggins
Executive Producer: Jeff Shupe
Executive Producer – Traktor: Richard Ulfvengren
Head of Production: Richard McIntosh
Producer: Rachel Curl
Producer Supervisor: Chloe Stella
Director of Photography: Hoyte Van Hoytema
Editorial
Editorial: Arcade Edit
Editor: Jeff Ferruzzo
Producer: Andrew Cravotta
VFX Production
VFX: The Mill
Executive Producer: Anastasia von Rahl
Producer: Marcus Speaker
Production Coordinator: Jena Bodell
Shoot Supervisor: Becky Porter
VFX Creative
VFX Creative: The Mill
Creative Director: Becky Porter
2D Lead Artist: Narbeh Mardirossian
3D Lead Artist: Tom Graham
2D Artist: Ashley Forbito, Lisa Ryan, Jake Maymudes, Mandy Sorenson, Chris Hunsberger, Stefan Smith, Jason Bergman, Gareth Parr, Sam Evenson
3D Artist: Charles Storniolo, Jason Kim, Sharlene Lin
Matte Painting: Ed Laag
Modeling: Samantha Pedregon, Sharlene Lin
Motion Graphics: Greg Park, Kyle Romaneck
Client

Client: Procter & Gamble

VP, North America Fabric Care: Sundar Raman

Brand Director, North America Fabric Care Delivery: Vedran Miletic

BBIC: Kimberly Doebereiner

Manager, Advertising Production: Paul Chick

Brand Manager: Jennifer Maxwell

Assistant Brand Manager: Alex Perez

Brand Communications Manager: Matthew Wormington

Stills