Soundtracked by a rousing piece of classical music, this sonorous ad for Jaguar sees the new E-Pace turning heads wherever it goes.
From customers at a café and bypassing joggers to vast members of the public at a park, the pillar box red Jaguar becomes a talking point throughout its journey, culminating in actually stopping traffic.
The grandeur of the music is matched by sharp editing that displays the car from every angle. Mill colourist David 'Luddy' Ludlam provided the grade, which further accentuates the eye-catching nature of the vehicle in a series of equally colourful shots.
He comments 'we worked hard to keep the ad clean and classy, always placing emphasis on the car and making sure it stood out from the background. The result is a smooth, filmic look, keeping in line with Nicolai's vision of a strong and elegant spot that parallels the Jaguar itself.'