Working alongside adam&eveDDB and director Max Fisher from Outsider, The Mill were proud to deliver this sensitive and thought-provoking spot on behalf of Mental Health UK for Lloyds Bank and Channel 4.
Exploring the common misconceptions around mental health issues, the campaign - which launched on mental health awareness ‘Time To Talk Day’ - features celebrities including Professor Green, Victoria Pendleton, Jeremy Paxman, and Ade Adepitan.
It aims to highlight stigmas about living with a non-visible disability by showing the celebrities, as well as members of the public, who play a variation of the ‘Who am I?’ sticky-note guessing game and ultimately encourage people to speak up about mental health.
2D Lead Artist John Thornton comments ‘this job was a great opportunity we all had to learn the new motion tracker in flame to create seamless VFX for this important campaign.’
Producer: Celestine Hall
Chief Creative Officer: Richard Brim
Creative Directors: James Gillham & Graham Cappii
Account Director: Fay Taylor
Account Manager: Verity Evans
Production Company: Outsider
Director: Max Fisher
Producer: Joseph Taussig
Production Manager: Tom Martin
Director of Photography: Carl Burke, James Rhodes
Editor: Rebecca Luff
Edit Assist: Chay MacTavish
VFX Production: The Mill
Producer: Kirsty Ratcliffe
Colour: The Mill
Colourist: James Bamford
Colour Assist: Brendan Buckingham, Daniel Levy, Thomas Mangham
2D Lead Artist: John Thornton
2D Artist: Adam Fenwick, Richard McKeand, Gary Driver, Andrew ‘Barnsley’ Wood, Carl Norton