Created in line with Absolut’s mantra of doing things “a little differently”, this satirical spot takes viewers on a tour of the brand's CO2 neutral distillation process and sustainable ethos.
Featuring real-life employees minus their uniforms, the behind-the-scenes ‘induction’ film was shot on location in Åhus, Sweden.
The spot takes us from fields of grain to the bottle’s production line, along the way revealing Absolut’s search for perfection.
2D Lead Artist Richard De Carteret comments 'Absolut was a very unique project from the start as it's not everyday that the entire cast is naked! As a result we had to pixelate every member of the cast which consisted of professionals and actual employees of Absolut.
We filmed the majority of shots in and around the Absolut bottling facility, including the drawing room scene, in which the actor was shot on green and we built the rest.
Other work included rig removal on the boat, pimping the golf buggy and creating matte paintings for the final scenes.'