Featuring a series of beers that are ‘magnetized’ to a packet of brand new Walkers ‘Max Strong’ crisps, the ad features the unmistakably playful tone of the brand, alongside a cameo from Walkers stalwart Gary Lineker.
2D Lead Artist Gareth Brannan comments ‘it was exciting to work with [director] Zach for the first time. He was incredibly creative and brought a lot of humor to the spot. It was also a great opportunity to cement our relationship with Jez & Prabs from AMV.
In terms of VFXwe did some puppeteering and provided clean-up’, maintaining the illusion that the crisps are indeed attracting every beer in sight.
Agency: AMV BBDO
Producer: Holly Pienaar
Creative Director: Phil Martin, Colin Jones
Creatives: Prabs Wignarajah, Jez Tribe
Account Director: Kate Harris
Production Company: Bold Content
Director: Zach Math
Producer: David Knox
Editor: Mark Burnett
Edit Assist: Melissa Geczy
VFX Production: The Mill
Creative Director: Jonathan ‘Wes’ Westley
2D Lead Artist: Gareth Brannan, Nina Mosand
2D Artist: Rich McKeand, Lucas Carracedo, George Rockliffe