The provocative, one-minute film features hundreds of household appliances, some shot in camera and others populated in CG. They are plugged into the earth as a metaphor for renewable energy’s potential to power the world.
Set to the track 'Raining Blood' by thrash metal band Slayer, the spot acts as a rallying cry for people to switch to renewable energy.
Mill Executive Creative Director 'Wes' explains, 'The spot was filmed over 2 days in New Zealand. It was made up of 2 shots, the first part shot on a Steadicam and the second part on a drone.
Andreas was keen to capture as much as possible in camera and so practically laid out the appliances for the first section up to the washing machines and also placed a number of fridges and speakers for the later section. We created a pre-viz which was used to map out the move and helped inform the layout.
Whilst the shoot was underway, we were busy building all the appliances you see in the ad in 3D, from kettles to ovens and all the things in between including details such as bacon and eggs in frying pans.
Matte painters were also involved to help work out how the layout should look in the wide shot and this proved to be the main challenge as we tried to achieve the right balance in the composition and look. The team then cleaned the sand, placed food in microwaves, comped in the tv screens, placed a small crab in shot, generated a CG wave to interact with the speakers, and worked up the spot to make it the striking 60 seconds it is.
Working with Andreas was amazing, he’s such a talented director and a pleasure to be with. It was also a real privilege to be a part of Uncommon’s first ever commercial on a brilliant creative brief from Nils and Sam. Looking forward to seeing many more.’
Mill Head of Colour Seamus O'Kane adds, 'From a quiet enigmatic opening this film erupts into a visual maelstrom. The strength of the look comes from the simple beauty of the natural light invaded by the tones, contrasts and colours of our powered existence. Both merge in the final reveal of modern technology within the inspirational morning light. This was an intensive, developing grade that culminated as the project completed.
It became a real team passion and it was a delight to be involved.'