Inviting the audience to 'See their Creativity', the female representatives of sports including rugby, ice hockey, baseball and gymnastics demonstrate their flare and sporting prowess within their chosen discipline.
Each sportswoman showing strength and determination asking the viewer to look past their gender.
The Mill's 2D Team worked to seamlessly composite each scene, paying close attention to the shots in the later part of the film which give the appearance of stock footage. Mill Head of Colour Seamus O'Kane explains, 'Shot in a documentary style but with such carefully considered lighting this varied, intense and compelling spot is crammed with memorable and beautiful images.
The direction balances the studied portraiture with action from the cast of leading athletes but skillfully blends both. We sought to keep the intensity and flowing highlights as compliment to this. Really nice spot to be involved with.'