In their biggest TVC campaign yet, Kettle Chips chose to shed light on the importance of ‘real’ time spent with loved ones. The spot follows various characters partaking in precious moments ranging from kissing, arguing and enjoying life's simple pleasures such a music played on vinyl. The ad draws on the brand's use of real ingredients in parallel to these real life moments.
Mill’s Head of Colour Seamus O’Kane states 'A beautiful spot that captures the essence of natural, authentic and real in a series of humorous and lively images.
With meticulous attention to detail the scenes illustrate how the simplicity of doing something well produces a perfect result. This was also very much the philosophy of the grade; keep it simple, effective and it will be beautiful.'