The Mill teamed up with U-Dox and Directors Dan Regan/Dan Canyon creating this urban street film for the highly anticipated 2018 launch of the Adidas P.O.D.SYSTEM sneaker range. This edgy spot takes the viewer on a visual journey featuring spinning camera angles, wavy typeface animation and full 360 degree perspectives of the P.O.D.SYSTEM sneaker.
Director: Dan Regan / Dan Canyon Production Company: U-Dox In-House Agency: U-Dox
Agency: U-Dox Creative Director: Dan Canyon Creative Copywriter: Alex Milic Creative Producer: Niranjela Keen, Pablo Marks, Dalia Bucinskaite Account Director: Nick Malster Account Manager: Jaspreet Bahra Senior Art Director: Nicki Chapman Shoot Production: Rosco Production Music: JD Reid Sound Design: Scramble
Production Company: U-Dox In-House Director: Dan Regan, Dan Canyon Director of Photography: Paul Ozgur
Editorial: The Mill Editor: Theo Gibara
VFX: The Mill Executive Producer: Gemma Humphries Producer: Kim Bryde Production Assistant: Dan Crozier
VFX Creative: The Mill 2D Lead Artist: Eileen Chan 3D Lead Artist: Marta Carbonell 2D Artist: Jeanette Eiternes, John Thornton 3D Artist Modelling: Kanishk Chouhan , Sudhir Verma 3D Artist Texturing: Guru Prasad 3D Artist Asset Shape: Anish Mohan 3D Artist Production: Payal Thakkar Design: Kenny Addeh